Metcalfe’s skinny Launch Largest Above The Line Campaign Of Any Other UK Popcorn Brand
For Immediate Release
Two creative greats, Julian Metcalfe and Trevor Robinson, have combined forces to launch the largest above the line advertising campaign for a UK popcorn brand. Julian Metcalfe is best known for founding Pret a Manger and itsu whilst Trevor Robinson, best known for his ‘You’ve been Tangoed Slap’ campaign was awarded an OBE in 2009 for his services to advertising. Activated by Media.com, one of the world’s largest media agencies, this is the first advertising campaign for the Metcalfe skinny brand and the investment spend will amount to more than double that of any UK popcorn producer to date.
Split into two bursts of activity in July and November 2014, the advert, designed and executed by Trevor Robinson’s agency, Quiet Storm, is fun, light hearted and centred on the creative feel of ‘lighten up’, in line with the Metcalfe’s skinny brand ethos. The campaign, which launches on 14th July, will be supported by heavy weight media spend and will feature in a series of prime time TV spots, pop up cinema screenings, gym TV, on VOD and social media. The campaign, will run in line with promotions in leading retailers.
Metcalfe’s Food Company is the innovative food company founded by Julian Metcalfe, which is responsible for launching Metcalfe’s skinny, a wide range of healthier snacks including Topcorn (freshly popped, butterfly popcorn), Corn’ers (flash griddled corn crisps) and most recently chocolate-coated Mini Corncakes. Metcalfe’s skinny is on a mission to create a range of delicious and healthier snacks made with top quality ingredients, limitless love and care.
Founder of Metcalfe’s Food Company Julian Metcalfe said:
“Our significant growth over the last few years is true testament that the UK are increasingly seeking out natural, delicious and healthier snacking options. I am personally delighted to have the opportunity to bring Metcalfe’s skinny to a larger stage though our TV campaign, where we can increase brand awareness further and bring inspiring solutions to those looking to eat healthier this summer and beyond!”
Founder & Executive Creative Director of Quiet Storm Trevor Robinson said:
“We are really excited to be working with Julian who has redefined urban eating and who shares our passion for stand out advertising that has a real business impact.”
UK CEO of Mediacom Karen Blackett said:
“We are delighted to be working with Metcalfe’s Food Company on this campaign. We have no doubt that this will be the start of a very successful relationship between our two businesses.”
Look out for the Metcalfe’s skinny range in the likes of Sainsburys, Tesco, Asda, Waitrose and Boots.