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Mercadona reinforces its leadership and Dia loses market share in Spain


Mercadona reinforces its leadership at the forefront of Spanish distribution, after reaching almost 25% of the market in 2018, which means gaining 0.8 percentage points more, due to the push of Lidl and regional supermarkets, while Dia loses 0 , 7% points although it remains in the third place, according to the report Balanc of the distribution and the Great Consumption 2018 of Kantar Worldpanel.

The supermarkets already account for 60% of spending, compared to 24.2% of traditional trade, 13.3% of the hypermarket, which slows down its decline in recent years, and 1.6% of Internet commerce. , that hardly goes up one tenth.

Specifically, one in four euros that Spaniards spend in large quantities go to the supermarkets of the firm of Juan Roig, which concentrates 21.2% of the sale of fresh products sold in Spain. Thus, one out of every five euros in fresh products is spent in the Mercadona establishments.

The director of the “retail” sector of Kantar, Florencio García, has pointed out that Mercadona and Lidl are the “only big distributors” that grow in Spain, with Juan Roig’s firm having the most weekly buyers after having reinforced its commitment to the distribution brand with innovation in its products.

On the other hand, the DIA group was the supermarket chain that holds the third position. According to its data, DIA closed the year with a 7.5% market share. sales, seven tenths below the figure for 2017, and 65% of Spanish consumers visited their stores at least once during the year, 1.7 points less.

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