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Mercadona expands the market share in Spain

Mercadona has expanded its market share in Spain to 25.8%, 0.6 points more than a year ago. By contrast, in Catalonia, the best-selling supermarket was Bon Preu, according to a report on the supermarket sector published by the Kantar consultancy on Thursday.

In this way, then, one in four euros spent on consumption in the State went to Mercadona. The Valencian chain led the Spanish sector once again, followed by far French Carrefour, which increased 0.3 points of market share to 8.7%.
In the third place was Dia, who accused the bad financial and business situation in recent months. The Madrid company, now controlled by the Luxembourg fund LetterOne, launched an employment record last March. Its share of the state market fell to 6.6% from 7.7% in 2018.

Lidl gained 0.7 points, up to 5.5%, was placed in the fourth place in the ranking and thus surpassed the Basque cooperative group Eroski – also owner of Caprabo -, which reduced its share by half point , up to 4.9%. Alcampo stayed with 3.4% market share.

Kantar’s report, on the other hand, does not provide data on the turnover of supermarkets in Catalonia, but it does point to Bon Preu as the chain that gains more weight within the sector, followed by Mercadona. In total, so-called “regional” supermarkets-those that do not have a presence in all the autonomous communities-increased their share to 12.2%, 0.4 points more than the previous year. In the Catalan case, the growth of Condis also stands out in the range of products, with the inclusion of bio products.


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