The electronics retailer Media Markt Switzerland has caught up in the online business, according to its new boss Patrick Marti. Every fifth franc is sold online by Media Markt. However, the market share of the company online is just half as big as in stores.
Marti admitted in an interview with the news agency AWP that Media Markt launched its online shop, which opened in 2011, too late. Like its competitors, Media Markt is suffering from competition from online sales platforms. According to figures from the Swiss Mail Order Association (VSV), one-third of home electronics sales are generated online today.
“This burdens our margins and sales. But we’re catching up, “Marti said. His goal is to achieve as much market share online as offline. However, the share of sales should not rise above 20 percent.
The online business is a tool, a supplement, said Marti. “For example, we have Bluetooth speakers in white, black and blue in the shop. If a customer wants to have the speaker in pink, he can order it online. “Marti, who took over the management of Media Markt Switzerland at the beginning of June, focuses on expanding consulting and customer service as well as smaller branches.
For example, employees would be trained on e-learning. And the current 26 branches will be renewed in the coming months. The change in size is done on a case-by-case basis, Marti said. The stationary range should remain the largest in Switzerland.
The workforce had to be adjusted to the new size. However, according to Marti was waived layoffs. The affected employees would have found a new job at the head office or at another branch. At the end of June 1150 people worked for the company, compared to 1280 a month earlier.