Munich At Europe’s largest electronics chains, Media Markt and Saturn, consumers can now stock up on coffee. But not with any varieties. Just as the branches offer coffee machines for several hundred or even several thousand euros, from now on high-quality beans can also be purchased from Media Markt and Saturn – from premium brands such as Bristot, Caffè Diemme, Caffè Veloce or Schreyögg.
The chain stores also bring their own coffee brand to their shops and online shops with “Baristaclub”. Three different varieties were initially to choose from, the pound costs according to company information between eight and nine euros. According to Media Markt and Saturn, the coffee comes from the Italian roaster Procaffè.
The entry into the business with coffee is “a logical step in the further development of our assortment, fitting to the needs of our customers”, says Florian Gietl, the Germany boss of Media Markt and Saturn. Consumers would now be offered an all-round package – from advice on selling machines and matching beans to maintenance and repair services.
Media Markt and Saturn have been experimenting with new offers for several years now. So far, however, it has mainly been about advanced, new technologies or additional services in stores. For example, the chains tested paying by mobile directly on the shelf, or they created an avatar that guides consumers through the store.