Marmite sales have soared high since the high profile row between makers Unilever and Tesco, it was reported yesterday. The spark between the two giants literally pushed up sales by 61% compared to the same period last year. Customers grabbed an extra £335,000 worth of marmite jars when it hit the headlines in a pricing dispute between the giant retailer and the country’s biggest grocery supplier. According to trade Magazine, The Grocer, Marmite is a 114 year old brand which normally reports flat sales of about £500,000 a week and £28 million a year.
The row started after Tesco refused to stock Unilever brands because the supermarket giant imposed a 10% Brexit price hike. In fact, Tesco won the battle when Uniliver did a U-turn and told that it would not raise the price. According to analysts, Marmite enjoyed a sales boost in all supermarket and grocery stores, not just Tesco. The head of strategic insight for retail, Mr Martin Wood, told that the sales increase was very unusual. He added that the sales boost was clearly the result of the media coverage of marmite which in turn put the brand at the front of customers mind. The Marmite sales will even go high in the weeks to come, he predicted.