Marks and Spencerbeats the market outlines in the most recent results from the International Wine Challenge (IWC), winning 58 medals – 22 more than second-put Morrisons, which was only two in front of Asda on 34.
A sum of 222 gold, silver and bronze medals were honored to grocery store own mark wines in the first tranche of the 2016 IWC – 38 more than the same stage last year. In spite of the fact that M&S stowed 15 less awards altogether, it multiplied its number of golds from five to 10 – with five of these for fortified wines, and three for sparkling. Morrisons, which was named IWC supermarket store of the year in July, won three golds – two of these for sherries – while Asda’s pull incorporated a solitary gold for its NosterNobilisPriorat 2010.
Tesco won 31 medals, including two golds, while Aldi’s aggregate of 23 included four golds. Sainsbury’s took 17, including a solitary gold, while Waitrose and The Cooperative passed up a great opportunity for golds, yet did take home 15 and eight decorations individually.
“The consequences of tranche one of the opposition highlight how British customers truly are ruined for decision with regards to grabbing awesome wines in their nearbygrocery stores,” said IWC co-executive Charles Metcalfe.
“Our judges have found some superb own-image and select wines, whose quality frequently gives a false representation of their unassuming sticker prices. The IWC award stickers help customers purchase with certainty, as they can be guaranteed that a decoration is a stamp of value. Wine fans ought to scan the wine passageways for our stickers – they are ensured to convey an extra festival cheer.”
Altogether, judges honored 1,606 awards to wines from 33 nations: 101 gold, 567 silver, and 938 bronze. The IWC, conducted out by The Grocer’s publisher William Reed, is presently in its 33rd year.