Europe Retail News Shopfitting

MALESTROIT-GUER-PLOËRMEL. A SAMPLE OF THE NEW LIDL CONCEPT

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The Lidl store chain opens its new store in Malestroit on Wednesday, February 20th. This new store incorporates the new concept of the brand which marks a break with the image of hard discount from which Lidl has established itself in the Hexagon.

Lidl has started this moult in recent years by replacing its old stores or building new ones by this concept on an identical model on equivalent sales areas of 1400 m2 approximately. After Malestroit other stores of the same model will open at Guer and Ploërmel in the coming months.
“In line with its move upmarket and its repositioning as a local supermarket, Lidl France has redesigned the model of its supermarkets to improve the comfort of its customers and employees. The Lidl supermarket in Malestroit illustrates this new concept, “says Lidl’s managers.

Lidl France is also making a big effort to convince its willingness to take into account the environmental concepts. Designed in an eco-friendly approach, the building tends towards a zero ecological footprint. Sustainable materials (91% recyclable and recoverable), low-energy equipment (LEDs, etc.) and energy technology devices are preferred.

Source: toute-la-franchise


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