Since a dispute over price hikes on popular consumer brands like Lyons tea and Hellmann’s Mayonnaise could disappear from the supermarket shelves in a short period. As Unilever tries to raise prices up to 19%, retailers are hopefully resisting their attempts. SuperValu, Centra and Dunnes Stores are trying to resist the largest producers of consumer goods to impose double digit price increases.
The Anglo-Dutch multinational told that the dispute with Tesco in the Ireland and UK were successfully resolved. However it is not revealed that the deal will lead to price rises. Unilever makes some of the popular materials sold in this region including Lyons tea, Flora margarine, Knorr soups, pot Noodles and Domestos.
The MD of SuperValu Mr Martin Kelleher told that Unilever distributes around 800 consumer goods to it. He continued that it is not the right time for price inflation in Ireland and for a majority of goods, better alternatives are available and their shelves will remain full. In fact Unilever doesn’t seek a price rise for all its products but stopped the distribution as a part of dispute. But in the real scenario, as Halloween and the school mid-term and the festive season are on its way, shoppers could find empty shelves in Dunnes and SuperValu.