FloraHolland and Maersk Container Industry join speaker line up at inaugural perishable logistics and transport forum

The outlook for perishable exports and imports and the current volatility in world container shipping will be among the major topics of debate at the inaugural TOC Cold Chain conference on 5-6 December in Panama City, Panama.

FloraHolland, a growers’ co-operative handling 11 billion cut flower stems annually, will be updating delegates on their bold plans to export flowers from Latin America in refrigerated containers rather than the traditional method of air freight in the session Regional Reefer Shipping Outlook: Capacity, Cost & Choice.

Discussing this switch in transportation method, Camila Camacho Rocha, Area Manager Latin America for FloraHolland will focus on the challenges, opportunities and potential benefits of converting their important Latin America flower export trade from air to ocean.

Stakeholders within the container supply chain will hear first-hand the effects of these new reefer volumes and the implications of new logistics services that will need to be provided at sea and on land.

In the same session delegates can hear the latest from Maersk Container Industry (MCI) on their decision to build a new reefer factory in Chile.  Built with the aim of alleviating Latin America’s peak season bottlenecks; MCI San Antonio will be the first reefer factory in Latin America and is scheduled to open in 2013.

Francis McCawley, Managing Director for MCI San Antonio, will be discussing what this will mean for regional container availability and future reefer trade flows. Delegates can fully understand the implications for their cold chain operations and identify how best to benefit from the development.

TOC Cold Chain is organised in partnership with Cool Logistics and supporters include Georgia Tech Supply Chain & Logistics Institute and the Global Cold Chain Alliance.

TOC Cold Chain takes place from 5-6 December in Panama City, Panama. The conference is part of the wider event TOC Container Supply Chain: Americas which takes place 4 – 6 December and brings together shippers, logistics providers, ocean carriers, ports and terminals to discuss international trade, container transport and logistics.


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