Budget supermarket chain lidl won a top prize at the world whiskies awards. The best ‘special release’ blended whisky of 2015 was Gen Alba,a 22 year old blended whisky priced at just £29.99. It trumped premium whisky, Blue Label limited release 2015 from an established brand like Johnnie Walker which retails for over $258 (£177) . The judges praised the whisky’s “warm, rich and unctuous palate” during blind tasting which “gives way to lingering, dry barley sugar finish. Plums, raisins and fruit cake are complimented by dry, sweet oak. Great balance”.
Lidl whisky Ben Bracken 22 year old (£44.99) was named the best Islay single malt whisky while the Queen Margot 3 year old (£10.99) was judged the best Scotch blended limited release whisky. Lidl’s UK Spirits Buyer Hannah Cvetkovic said “Its’s a fantastic achievement to be recognized for our premium label Scotch whisky within 5 months after launching. It’s evident in the uplift in sales we have seen annually that more and more people are recognizing
Lidl as a bona fide quality whisky retailer as old perceptions continue to change”. At the International Spirits Challenge last year, several discount supermarkets have won major awards for their whisky; a £12.99 Scotch from Aldi was awarded a gold medal. In the International Wine and Spirit Competition in 2014 an eight year aged bottle of Lidl’s Queen Margot, priced £13.29 awarded a gold medal.