German discounter Lidl has announced that it would open the first batch of 100 stores in the U.S. this summer itself, ahead of the previously declared schedule. This decision comes at a time when another compatriot Aldi is causing damages to the traditional supermarkets including Walmart through its value for money products. Both Aldi and Lidl focus on private label products than big brands.
Lidl’s first batch of 20 stores will be opening in North Carolina, South Carolina and Virginia, where the company established its first U.S. headquarters in 2015. The company expedited its initial plans to open stores in 2018 to match the competition. In a recent survey conducted in the U.K. by Which? Lidl and Aldi were placed in the third position for customer satisfaction and value for money beating all the major grocery chains in the country.
Lidl and Aldi have already done much damage to Walmart owned supermarket chain Asda and other major supermarket chains in the UK. Lidl has more than 10,000 stores in 27 countries around the world. Aldi opened its first store in the U.S. in 1976. Aldi now has more than 1600 stores in the U.S. The german discounter now plans to increase its number of stores to 2000 by 2018. Aldi also has plans to remodel 1300 existing stores in the U.S. and has budgeted $1.6 billion for the same.