German discounter Lidl announced that all bananas it sells will be certified by Rainforest Alliance or Fairtrade Foundation by the end of year. By announcing the decision to buy all its bananas from 100% sustainable sources, the discounter expects the move to help enhance its environmental credentials.
A year ago, sales of Fairtrade merchandise fell for the first time since the ethical trading scheme was established 20 years prior as destitute buyers started spending more at rebate retailers, for example, Lidl and Aldi. Both stores need to date sold a constrained range of Fairtrade items, however are under weight to give shoppers more extensive choice.
The Fairtrade Foundation and Rainforest Alliance aim to guard farmers in developing nations by giving them a minimum cost and financial backing for group ventures. In November, Asda became the main UK general store to make an open responsibility to sourcing Rainforest Alliance-confirmed bananas – for 93% of its supply – with the rest from Fairtrade.
Jon Covey, head of fresh produce purchasing at Lidl UK, said: “It is central to Lidl UK’s corporate social responsibility policies that the business always acts in an environmentally friendly and socially conscious way. This move is yet another milestone in Lidl UK’s ambition to provide its customers with sustainably sourced produce. We are extremely pleased to make this commitment to sourcing our bananas.”
This move takes after Lidl’s choice to source 100% Rainforest Alliance-certified coffee for its high end range, with plans to ensure the all of its coffee items with either Rainforest Alliance or Fairtrade by 2017. It has been working with its supply collaborates with the aim of exchanging most of the retailer’s banana supply over to Rainforest Alliance-certified farmers (88%) before the year’s over, with the remaining bananas originating from Fairtrade Foundation farmers (12%).