Twelve new stores and 150 jobs – the German discounter Lidl has presented its expansion strategy for Luxembourg. The announcement was made while the company opened its eighth Luxembourg streets in the Grand Duchy. By 2023, the discounters will have a total of 19 offices in the Grand Duchy – which included the Strassener branch twelve new stores. The next store opening is scheduled on 23 March. Then the store in Beggen will open its doors. More Lidl stores are announced for Esch-sur-Alzette, Foetz, Dudelange and Howald.
The expansion policy of the German discounter includes the enlargement of existing stores in Petingen, Ingeldorf and Differdange (in the steel city Lidl opened the way in 2001, the first business in Luxembourg). A total of 100 million euros will be invested into the business in the Grand Duchy. 150 new jobs will be created. The new Lidl in roads is 1000 square meters large. This corresponds to the new strategy, the group focuses on larger sales areas of up to 1600 square meters. This also means that there should be more shelves with fresh produce, a bakery – and better known brands.
“Almost 1800 products are presented every day in Lidl stores in Luxembourg,” explains the company. “Apart from normal consumer goods are already now many quality products that emphasize the will of the brand Lidl, to reposition themselves.” So already 50 products are offered which originate from the regional agriculture. This approach should also be pursued in other sectors – hand in hand with local establishments.