Lidl Poland believes that socially responsible business can influence on what is happening in its environment. The company has decided to cut salt and sugar content in its private label products by 20 percent. Lidl said that sustainability has an integral part of the company’s strategy and is based on five pillars – the public, employees, product range, suppliers and ecology. Concerned about the health of clients adopted a commitment to reduce the content of salt and sugar in products of own brands Lidl about 20% – this objective is planned to be achieved by 2025. (Understood as a reduction in whole-selling range of brands Lidl weighted average of the content of added sugar and salt for 20 percent).
A high intake of sugar next to the lack of traffic is the main cause of diabetes. Recommendations of the World Health Organization (WHO) to provide less than 10 percent of the energy originating from an easily accessible sugar (monosaccharides as glucose and fructose, disaccharides such as sucrose but also products that naturally contain sugar such as honey, syrups, juices or concentrates) at a daily intake of 2000 kcal equivalent to 50 grams of sugar per day . In contrast, excessive salt intake can lead to the formation of the so-called. lifestyle diseases including hypertension. The value of the reference daily intake (GDA or RWS RI) to 6 g per adult (or 5 g as indicated by WHO).
“Lidl Poland adopts a long-term commitment, which connects to the strenuous work on product brands Lidl. Conscious nutrition has a huge impact on health, “- emphasizes Piotr Rogowski, Member of the Board Lidl Poland. In terms of reducing sugar Lidl Poland focuses on the range of particularly keen consumed by children for example. Breakfast cereals and beverages. However, in terms of reducing the salt works on many commodity groups – especially important it is the bread. An important aspect is also the fact that Lidl brand products have a taste as well as before.
“As a socially responsible company, we are aware of the impact of our actions on consumers. We are delighted that once again we meet their expectations. Due to the fact that nutritional education begins in childhood, a strategy to reduce the added salt and sugar products start from willingly and frequently eaten by children. We know that the formation and preservation of healthy eating habits is of great importance for the preservation of health, “- says Alexander Robaszkiewicz, PR Manager Lidl Poland.