Although one of the first Lidl in Fricktal (Oeschgen) was opened in Switzerland ten years ago, the German discounter in Westaargau was hardly represented so far: one branch existed only in Hunzenschwil (and one in the Solothurn border in Gretzenbach).
But that changes quickly now. Today Thursday, a 1,200 square meter store will be opened in Niederlenz. And on April 11, the 100 square meter larger branch will follow on the former Hangartner site in Telli in Aargau. It is certain that there will also be a Lidl in Reinach, but the construction there has not started yet. “We still have potential in the canton of Aargau,” explained Martin Pfister yesterday, responsible for expansion at Lidl.
The contract between Lidl and the Gebrüder Wurgler was signed in June 2015. It then took until 2017, until the building permit was available. “It certainly was not the easiest project,” said Martin Pfister. The south façade of the former factory building has been preserved. She has been renovated.
The Lidl branches are characterized by a relative spatial generosity (broad aisles) and a mix of branded and private labels. In Niederlenz more than 2000 everyday products are offered.
Lidl came to Switzerland in 2009. Niederlenz is the nation’s 126th branch. Also tomorrow, Thursday, the 127th will be opened in Bern. The discount store employs over 3500 people throughout Switzerland. He is now also active in prominent inner-city locations: The Lidl in Zurich’s Fraumünsterpost already exists, the one in Loeb Bern is in the planning stage.