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Lidl launches label for less plastic

The German giant discounter Lidl group wants to reduce plastic employment with private labels by 20 per cent by 2025. So that the customers see where Lidl has saved packaging, the products are marked with a green logo. The discounter chose the English term “Packaging Responsibly”.

According to Lidl-Switzerland spokesman Matthias Kaufmann, the retailer is currently analyzing all packaging and discussing where reductions are feasible. “The introduction of the logo on the first products is expected to take place in the first half of 2020,” said the spokesman. An article number does not want to call Lidl Switzerland yet. However, the goal for Germany is more specific: the “responsible packaging” label is to be used for 170 own-brand packagings, including yoghurts, fruit juices, sausages and meat products.

The reduction of the plastic occurs, for example, by adjusting the material thickness and the size of individual plastic packaging. In addition, Lidl uses depending on the product instead of plastic new carton or sets about some fruits on a packaging-free sale. As part of the “less plastic” strategy, Lidl is also testing the lasering of organic avocados or organic mangoes instead of wrapping the fruit in foil. It is a legal requirement that organic products are clearly different from conventional ones.


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