German discounter Lidl increases its market share in Northern Ireland. According to latest figures from market watch agency Kantar Worldpanel, Lidl has increased their overall customer spends from 5.1 percent last year to 5.2 percent in October 2016. Lidl has thirty eight stores in Northern Ireland. Having said, Lidl still places itself behind all the big four supermarkets.

Another major supermarket chain Asda also recorded an increase in its market share. Whereas, there was a drop in market share for supermarket giants Tesco and Sainsbury’s in the region. Tesco still holds more than a third of total supermarket spending in Northern Ireland.  Tesco has fifty stores in the region. Asda with 17 stores and Sainsbury’s with 13 also have their presence in the area.

SuperValu still holds its top position in whole of Ireland with a market share of 22.4 percent. Dunnes Store improved its position to rise up to second position by recording a growth of 6.2 percent over the past quarter. Dunnes holds 22 percent of the retail market. David Berry, director at Kantar Worldpanel, explains: “The biggest factor driving growth for Dunnes over the past year has been an increase in the size of the average shopping trip, which has grown by €3 to €38.10. The retailer with the next largest trip size is Aldi, where shoppers part with €25.10 on average – €13 less than at Dunnes.

Tesco is placed in third place with a market share of 21.6 percent. UK’s biggest supermarket, Tesco has increased its market share for the first time in five years. The supermarket giant bettered its sale by 1.3 percent over the last quarter. The grocer brought in an addition of 228,000 new customers in the period and thus expanded its market share to 28.2 percent. This was the  first time since 2011 that Tesco has recorded a market hike. Sainsbury’s sales fell by 0.4%, but its market share also grew by a percentage point to 16%.Asda’s sales dropped 5.2%, despite a premium own-label sales increase of 8%, while its market share declined by one percentage point to 15.6%.

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