On the occasion of its 30th anniversary, the Lidl brand is putting “the fancy in the big” with a vast multi-media campaign signed by its new agency Lidl Australia.
On the menu of this multi-level device: Food trucks, print displays, TV campaigns, promotional activations in supermarkets and digital activations (Facebook and Instagram). Thus, since April 30, Lidl unveils the campaign that challenges itself with unbearable offers, Then to reveal to the general public its commitments while since May 5, in TV, the communication focuses on the quality of products” at the real price “. On Monday, May 6 from 8 am to 8 pm, Lidl invites everyone to its birthday party on the square of the Gare Saint Lazare while 4 “Birthday Trucks” will begin their tour throughout France (320 places).
During all these operations, the advertiser allows its customers “to earn 6 million gifts while shopping” and by visiting the website, according to a statement. All the devices are relayed on the social networks of the brand.