Lidl appoints Jesper Højer as its new CEO

German discounter Lidl has appointed Jesper Højer as its new CEO, replacing Sven Seidel who stepped down after having ‘strategic disagreements’ with the Schwarz Group, the owner of Lidl. The promotion takes 38-year-old Jesper Højer, who has been working with the supermarket for a decade responsible for 215,000 employees.

Lidl, with an annual turnover of 440 billion spread over 26 countries, is one of the global giants in the supermarket industry. Lidl runs more than 10,000 stores in 27 countries in Europe, is in the midst of a recruitment drive in the United States ahead of a launch there in late 2017 or 2018.

Seidel took charge after his long-term predecessor Karl-Heinz Holland left due to “unbridgeable”, but undisclosed, differences over future strategy. Hojer, 38, has worked for Lidl for more than 10 years, including as head of the business in Belgium and most recently as head of its international buying operation.