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Lidl adds new wines to its Easter collection


German discounter Lidl plans to stock its spring wine cellar with European wines and few handpicked premium New World wines, all to be added to the extensive wine rage over the next 18 months. The European assortment is expected to be sourced from Spanish, French and Italian winemakers whereas the new 20 World wines would come from premium producers around the globe.

Lidl has already sourced 38 Italian, French and Spanish wines just ahead of Easter. This wine cellar range includes 16 reds, 13 white, 3 rose, 5 sparkling and one dessert wine. According to industry experts Lidl plans to offer the shoppers different styles of wines from Roero Arneis to a barrique-aged Rias Baixas.

Lidl’s Easter wine range includes Bourgogne Hautes-Côtes de Beaune from Louis Dupleix (RRP: £9.99), a Muscadet Sèvre et Maine from Domaine de L’Ardennerie (RRP: £5.99), a Veneto Bianco (RRP: £6.99) a Roero Arneis from Cascina Valentino (RRP: £8.99), and a barrel-aged Rias Baixas Barrica from Salneval (RRP: £7.99). The reds include: Saint-Chinian from Val de Salis (RRP: £7.99), a Blayes Côtes de Bordeaux from Blason de Montbelly (RRP” £5.99), Pauillac 2013 (RRP: £11.99), a Puisseguin Saint-Emilion (RRP: £9.99) and a 2011 Vino Nobile di Montepulciano Riserva from Duca di Sasseta (RRP: £9.99).

Thanks to its huge popularity, Lidl has send out sparkling Clairette de Die from the Rhône for the fourth time again. Most of these wines are sourced from countries that Lidl operates and has an administrative center.  The newly initiated collection of World wines includes a selection of Reserve New World Wines under Lidl’s Cimarosa brand. Lidl’s core wine selection which consists of around 60 wines will be expanded to 90 with more than 20 wines to be added with 18 months.

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