Lekkerland AG & Co. KG, the expert for on-the-go consumption, has launched a new digital profile and completely upgraded its Internet portal.
The new home page www.lekkerland.com gives anyone visiting the site a fast and dynamic overview of the Lekkerland Group and the structure of the international company. Alongside the complete visual relaunch, the users and the service concept for the home page were the top priority during the design and realisation process. The content of the web sites of the Lekkerland national companies like www.lekkerland.de or www.lekkerland.at are tailored much more specifically to the needs of the local web users than in the past. Operators of kiosks, filling-station shops, tobacco goods stores and convenience stores are quickly able to find everything they need to know about Lekkerland services, product ranges and shop solutions. However, new customers and applicants for jobs can access the information they want more directly and they can also contact Lekkerland for additional advice related to their individual requirements.
“We have created a new presentation platform for the expertise available in our company with the new Internet portal. The relaunch has created dynamic and interactive web pages that offer our customers, job applicants, partners and members of the general public a more high-quality service and a wide range of different information,” commented Inga Koenen, Director Corporate Communications at Lekkerland AG & Co. KG.
Strong service character
Menu navigation of the site www.lekkerland.de is divided into three levels: the business-related main areas like “Services”, “Webshop”, “Product Ranges”, “Logistics” and “Career”, which immediately attract the attention of the visitor to the website. The second level can also be accessed from the home page and includes the categories “Company”, “Press” and “Responsibility”. Users will find the familiar service links for Contact, Imprint, Glossary and FAQs at the bottom of the page.
The strong focus on service is demonstrated above all by the improved search and filter functions, and a number of functional “gimmicks”. These include the FAQ section referred to above, the glossary and the opportunity to download checklists and have book-marked pages displayed in a tool bar.
The Lekkerland web pages will continue to be developed and the focus on local business and the needs of users will be enhanced. The rollout of other national websites in Europe, the integration of social media and a separate output channel for smart phones and tablet PCs are among the next steps which the company is planning for its digital portal. Lekkerland used proven content management company CMS FirstSpirit to develop the Content Management System (CMS). The concept and design of the new Internet portal were created by Cologne-based Internet agency Kernpunkt. Technical realisation was carried by the longstanding technical services provider and FirstSpirit partner of Lekkerland – the Internet full-service agency Reality Bytes.
A total of over 150,000 hits per month, demonstrates that the web pages of the Lekkerland Group and the Lekkerland national companies are being used intensively by customers, job applicants and partners of the company.
Brief profile of the Lekkerland Group
Lekkerland currently supplies around 125,000 filling station shops, kiosks, convenience stores, fast-food chains, tobacco shops, beverage retailers, department stores, food retailers, bakeries and canteens in nine European countries with a full range of sweets, drinks, snacks, convenience goods, ice creams, deep-frozen goods, fresh products, tobacco goods, non-food products, telephone cards and other prepaid products. In the business year 2011, the company generated sales of 12.3 billion euros.