Danish toy manufactures Lego A/S retained its position as the world’s best selling toy manufactures as its sales increased by 25 percent in 2015. The company founded in 1932 by Ole Kirk Christiansen manufactures Lego brand toys, which is hugely popular in all parts of the world. The family owned company credits its sales boost to the latest Star Wars film and Disney’s Frozen toy sets. The company recored a sales of £3.7 billion last year, helping pre-tax profits rise by 28% to £1.3 billion. This is the tenth consecutive year of increasing profits for the toy maker.
The biggest Star Wars selling toys for the last year was The Force Awakens followed by the Millennium Falcon. Apart from the star wars category, the most demanding product was Elsa’s Sparkling Ice Castle from Disney’s Frozen movie. Lego said 72 billion Lego pieces were sold last year, while it produced 725 million mini-figures. The word “lego” is derived from the Danish words “leg godt”, meaning “play well”.
The traditional toys like Lego city, Duplo and Lego Friends also performed well. Lego which has taken over the Barbie doll maker Mattel in 2014 to become the biggest toy maker in the world now extend its lead over the company with the annual results. John Goodwin, executive vice-president and chief financial officer at Lego, said: “We have achieved significant growth in sales every year for a decade now and it is highly satisfactory that we can deliver yet another year of double-digit sales growth.” The group now employs more than 17,000 people worldwide, with the average number of full-time staff in 2015 up 11% at 13,974.