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Asia Private label Retail News

Lee’s Coffee Expands to New Markets in Southeast Asia

Lee’s Coffee, a subsidiary of Lee’s Sandwiches, is exporting their famous “Cà Phê Sữa Đá” to the Philippines, building on its partnership with S&R Membership Shopping. S&R offers high quality products with a wide- variety selection of imported grocery items from all over the world. In this world class shopping club, customers can purchase a variety of Lee’s Coffee concentrated latte, vanilla latte, and triple shot latte 16oz bottles.

“We are proud to bring an elevated and unique coffee experience to Philippines with the introduction of our America’s #1 Vietnamese Coffee,” said Chieu Le, President of Lee’s Coffee. “For many Filipino Americans returning to their homeland, the coffee will also bring to their delight a familiar taste of the California refreshment.”

Lee’s Coffee embarked on a mission to share their love and passion for Vietnamese style coffee in the United States. Through their family recipe, the “Cà Phê Sữa Đá” became a community favorite, propelling the flavors of their country into the mainstream with availability in Costco Wholesale, Lee’s Sandwiches, and leading Asian supermarket chains in the USA, Philippines, and Vietnam.

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