The retail group E.Leclerc, whose turnover rose 1.5% in 2018 to 37.75 billion euros (excluding fuel) in a “particularly competitive” context, is still the largest distributor of France, with 20.4% market share. These market share figures quoted by Leclerc come from the Kantar consumer panel specialist.
It is the specialized brands of the group (Cultural Spaces, Brico-Gardening-Pet Shop, Car Centers, Optics, Parapharmacies, etc.) that drive growth upwards (+ 4.2%, with 1924 stores in France), especially the development of the offer via internet.
“With 59.2% 3 of contribution to the growth of the turnover, against 30% in 2017, the Internet confirms the success of the omnichannel strategy (combining physical stores and e-commerce, Editor’s note) deployed since 3 years by E. Leclerc “, The spokesman in a statement Monday in l’Hexagone.
” Drive ” revenue (652 in France) grew by + 6.9% and sales by + 29.7% overall, with the travel site increasing by 26.8%, for example. specifies the distributor.
On the other hand, the food sector, “despite a moderate promotional intensity on the part of E. Leclerc at the beginning of the year when it was particularly strong in the other brands”, progressed only slightly (+ 0.1% ).
Source: Le Figaro