Leclerc is opening its first organic store in Germany and the second one after its first store in Charente-Maritime, France.
The French-based retailer has announced through its CEO that it is having its first store concept dedicated to organic products in the first store inaugurated in Saintes where the focus is on local and short-circuit supply.
“Our references will be about 30% cheaper than specialists,” said the company’s CEO Michel-Edouard Leclerc.
The group expects 40 openings by the end of 2019 and 200 for 2022, “Today, organic represents 4% of sales of E. Leclerc but we intend to multiply this figure by two by 2022, “added Michel-Edouard Leclerc, October 23” added the company’s CEO.
The new store is opening its doors in Erstein, near Strasbourg, on December 19th.