Retail News

Retail News

Continuous Testing Report

Continuous Testing Report

Paris, March 11, 2019 – Capgemini and Sogeti, part of the Capgemini Group, today released a new report on Continuous Testing, in collaboration with Broadcom Inc.’s Enterprise Software Division. According to the…

THE EVOLUTION OF MARKETING TO WOMEN

THE EVOLUTION OF MARKETING TO WOMEN

To celebrate International Women’s Day, we asked three analysts from our global offices to examine how new product launches, positionings and marketing to women have evolved over…

MINIMALIST PACKAGING, MAXIMUM PAYOFF

MINIMALIST PACKAGING, MAXIMUM PAYOFF

The natural make-up look is still on trend, with the minimalist movementaffecting more than make-up looks as women begin to “Kondo” their beauty cabinets. Marie Kondo’s best-selling book, The Life-Changing…