The vegan egg will soon be in the shelves of 2,100 stores, including Kroger, Ralphs, Fred Meyer, Fry’s, and QFC . It will tastes like animal-based egg, and can be used to make dishes like omelets, crepes, French toast, and scrambled eggs.
The vegan eggs made by JUST will come bottled in liquid form with mung beans, which help it gel and cook like egg, and turmeric, which gives it a natural golden color.
Josh Tetrick, co-founder and CEO of JUST said : “We believe a just food system starts with breakfast and our partnership with the Kroger family of stores, the largest grocery store chain in the United States, makes JUST Egg accessible to countless consumers in communities around the country,” .
In just a few months, JUST has sold the plant-based equivalent of 10 million eggs, helping the company become a top-seller at retailers across the U.S.