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Kroger and Microsoft team up to redefine the customer experience and introduce digital solutions for the retail industry

Kroger and Microsoft Corp yesterday announced a collaboration to redefine the customer experience using Kroger Technology products powered by Microsoft Azure, According to the official website of Microsoft.

This parnership will come up with a new the retailer’s preferred cloud platform for Retail as a Service (RaaS). This innovative partnership, will allow the retailers to pilot a connected store experience.

“Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalized food inspiration. We are identifying partners through Restock Kroger who will help us reinvent the customer experience and create new profit streams that will also accelerate our core business growth. We are excited to collaborate with Microsoft to redefine grocery retail,” said Rodney McMullen, Kroger’s chairman and CEO.

“Our partnership brings together Kroger’s world-class expertise in the grocery industry with the power of Azure and Azure AI,” said Satya Nadella, CEO of Microsoft. “Together, we will redefine the shopping experience for millions of customers at both Kroger and other retailers around the world, setting a new standard for innovation in the industry.”

Explaining this service Microsoft stated “The Kroger Technology team has developed a smart technology system, powered by Microsoft Azure and connected by IoT sensors, to transform two pilot stores located in Monroe, Ohio and Redmond, Washington, respectively, near each company’s headquarters. The pilot stores will leverage RaaS, establishing a way to quickly add innovations to create new customer experiences, enable higher levels of personalization through insights and enhance store associate productivity.”

SIMILAR topics: Autonomous vehicle to deliver for Kroger

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