American food processing company Heinz has rolled out a new addition to its no sugar alternatives- Heinz No Added Sugar Beanz. The new recipe which includes no artificial sweeteners would replace Heinz 50% Less Sugar Beanz and will be available on store from February 2017, the company said in a press release. Kraft Heinz is supporting the launch with refreshed packaging across 415g cans and 4 x 200g snap pots, alongside a digital marketing campaign.
Heinz Beanz assistant brand manager Umme Ali said: “With health concerns high on consumers’ minds, we are committed to leading the way in the category and developing products that provide consumers with a no added sugar option. “We have dedicated years of expertise to carefully craft the new and delicious Heinz No Added Sugar Beanz, still with 25% less salt, to deliver the much-loved great taste of Heinz.”