As part of the new Strategic Plan, as of January 2019 it will be
following a new brand strategy, which will affect both the company’s
trade name and its brands Koxka and Kobol.
Kgroup, the multinational that encompasses the Koxka and Kobol brands,
has decided to start using the trade name Koxka.
Thus facilitating communications with its customers, partners and
employees, thanks to the strength of its most symbolic brand, Koxka,
maintaining Grupo K Refrigeración as legal entity.
Similarly, and with respect to its brands Koxka and Kobol, these have
been unified under the said Koxka brand.
Koxka, used up to now in fridge units will also be applied to the
company’s other products, i.e. evaporators, condensers, cyrogenic
cells and batteries, and on new and future products.
Koxka was founded in 1966 and has been a worldwide reference in
industrial refrigeration for over 50 years. This worldwide leadership
and recognition, backed up by a number of international awards, is a
brand strength the company wants to make the most of.