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Kaufland’s strategy against plastic waste

“First and foremost, we check where plastic can be saved. Where it is not absolutely necessary as a packaging component, for example as protection against external influences or as a fresh-keeping measure, “explains Lavinia Kochanski, Head of Sustainability at Kaufland. “Ensuring a sustainable disposal process is just as important to us. That’s why, whenever possible, we’re committed to recycling the materials we’ve put into circulation. “

Kaufland has already saved more than 2,000 tonnes of plastic this year through measures that include:
• omitting the foil for cucumbers (about 175 t)
• Plastic reduced packaging for K-Purland minced meat (about 125 t)
• Offering fresh bags for the transport of fruits and vegetables
 (up to 700 t)
• Replacing the plastic lid of K-to-go coffee and milkshake cups with an integrated drinking opening in the aluminium closure (approx. 85 t)
• Packaging of K-Classic sunflower oil and K-Bio ice tea from recycled material
 (about 84 t)
• Reduction of the film thickness for fish delicacies and various sausages (about 107 t)
• Replace the plastic shaft on bevola cotton buds with paper
(about 77 t)

Source: neue-verpackung.de

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