Kaufland will be offering exotic snacks in its assortment starting this week: The trader will be offering Buffalo and meal worms, crickets and insect protein bars. The Schwarz Group brand also announces that it will soon be putting noodles and cereal on the shelf.
The products are from the French company Jimini’s. At Kaufland there are buffalo worms in the flavor sour cream and onion, the mealworms with garlic or herbs. The 18-gram packs are available for 6.99 euros each. The manufacturer compares the worms with the consistency of chips. According to Kaufland, however, the insects are not fried or baked hot, but processed at low temperatures.
The 14-gram pack of crickets in salt and vinegar is also available for 6.99 euros. The 40-gram bar with insect protein from grilled crickets tastes of apple, cinnamon and caramel (1.99 euros).
German trade is slowly approaching the subject of insects. For example, several brands used the RTL jungle camp as a hanger to make their products palatable to customers. Metro in turn experiments with pasta from mealworm flour of Pforzheim startup Plumentofoods.
Kaufland operates more than 660 branches nationwide, with an average of 30,000 items.