Saving plastic is high on the agenda of grocers. Kaufland has now taken the next step and introduced a new, innovative package for minced meat from the self-service.
Kaufland has developed a new, innovative packaging for self-service meat that uses 70 percent less plastic. Since the beginning of October, it has been available in over 30 stores in southern Germany. Robert Pudelko, Head of CSR Purchasing Germany, says, “We are proud that we have been able to offer this sustainable, reduced-plastic packaging for minced meat as the first grocer since the beginning of October.”
The packaging consists of a box that is made from 100 percent renewable raw materials. dressed in a thin, recyclable plastic wrap. After opening, the individual recyclables can then be recycled separately. Previously, the minced meat was available in a pure plastic bowl.
The company, which belongs to the Schwarz Group, has announced that it will reduce its own plastics consumption by at least 20 percent by 2025. A special focus is on its own brand assortment. “Kaufland recycles old materials to make new ones,” explains Pudelko. “We use the recovered PET granules for the manufacture of packaging for private label products, for example, the bottle of the Bevola herb bath is 100 percent recycled.” In order to provide customers with guidance when purchasing, the company has placed a “Consciously Packed” logo on the appropriate packaging.
Kaufland currently operates around 670 branches in Germany and employs around 74,000 people. The range, which ranges from foodstuffs to other everyday products, includes an average of 30,000 items.