For months, the dispute has been smoldering for price increases – now it is escalating: Kaufland permanently banishes almost all Unilever products. Soon brands such as Knorr or Pfanni are likely to disappear from the shelves.
At the end of the year, the supermarket chain, which belongs to the Schwarz Group like Lidl, will end the decades-long business relationship with the British-Dutch group in Germany, Kaufland said.
“As of December 31, Kaufland is ending decades of business relationships with Unilever in Germany,” the company said. This means that well-known brands from the Unilever portfolio such as Knorr, Mondamin, Pfanni, Dove, Duschdas and Signal will soon disappear from the company’s shelves. Only a few selected varieties of ice cream from the Unilever range will remain on shelves.
The conflict between the retail chain and the consumer goods giant has been going on since May. In the meantime, Kaufland had already taken numerous Unilever products off the shelves and replaced them with other branded products or private label offers.