Kaufland is aiming to raise its market share



The Kaufland network is preparing to acquire around 100 Real hypermarkets in Germany – local media reports. – This may be the last such transaction – experts say.

According to Lebensmittel Zeitung, Kaufland can take over from 80 to even 100 Real stores from the Metro Group network. Experts predict that after such a transaction, Kaufland’s annual sales could increase to as much as 2.5 billion euros.

Consultancy companies are already supposed to work on the transaction, although information from Lebensmittel Zeitung shows that one of Kaufland’s competitors – the Edek network – is also interested in taking over the markets.


Currently, around 280 supermarkets operate under the name of Real in Germany. Meanwhile, the Kaufland network is also developing in Poland. Four new markets are to open soon – in Wrocław, Lublin, Nowy Sącz and Gliwice. Currently, Kaufland has 208 stores in Poland and employs approximately 15 thousand employees. Throughout Europe, the German network has 1,200 stores.