The displayed elements are adapted to the place where the screen is placed. Before entering customers will be able to see the current offer of the network and view the latest advertising campaigns. In the further part of the market, there are several more screens showing the offer of nearby shelves, while leaving the market, the buyers will find a display with an offer for the coming week.
- ” Digital Signage screens open up completely new opportunities for communication with clients. Thanks to them, we can not only match information to a given market but also to a specific place in the store where the display will be mounted. The new solution guarantees us visually attractive and – what is especially important for us – an environmentally friendly form -” comments Justyna Przybylska, director of the Corporate Communication Department at Kaufland Polska.
The screens are implemented after the tests have been successfully completed. The first of them were installed at the turn of August and September 2018 in two pilot stores in Zabrze and Tarnów. At the moment, screens are now available in more than 40 Kaufland stores, including in Wrocław, Kraków, Lublin or in Piaseczno near Warsaw.