Kaufland is expanding the product variety of its vegan products. “Opting for a healthy and vegan diet should not be a matter of price, so it offers a variety of vegan and vegetarian products under their own brand K-take it veggie,”clarifies Sebastian Schlag, Head of Kaufland’s own brands.
Under this exclusive brand, the company offers vegan and vegetarian products, which in addition to the V label often carry the organic seal. Brand new are six vegan drinks, all in organic quality.
They are not only suitable for drinking, but are also ideal for muesli, for cooking or baking. “The demand for vegetarian and vegan products continues to grow, and with our large selection of spelled, oat and rice drinks, there is something for every taste, offering a wide variety of choices to those with intolerances and those who want to avoid them altogether.”
Kaufland operates more than 660 branches nationwide and employs around 75,000 people. With an average of 30,000 items, the company offers a wide range of food and everything for daily needs. The focus is on the fresh fruit and vegetables, dairy and meat, sausage, cheese and fish sections. The company is part of the Schwarz Group, one of the leading companies in the food retail sector in Germany. Kaufland is located in Neckarsulm, Baden-Württemberg.