According to the recently released figures from the market research and insight group Kantar Worldpanel, the Irish grocery market is showing a strong growth even at a time of rising prices. Kantar Worldpanel director David Berry said that Irish shoppers are not deterred by rising prices and are spending well ahead of the current 2.6% rate of inflation. Kantar said greater sales of fresh fish, fruit, nuts, chocolate confectionery and ice cream were the leading drivers of the growth in grocery sales.
The market research figures rates Supervalu as the biggest retailer in Ireland with 25 percent market share. The Musgraves owned supermarket chain posed an year-on year sales growth for the 12-week period of 3.7%. The largest UK supermarket chain Tesco retained int second position in Ireland with a 24.2 percent grocery market share. Tesco saw year-on-year sales grow by a sluggish 0.6%, which is well behind its main rivals Supervalu and Dunnes.
Dunnes Stores, the retail chain that primarily sells food, clothes and household wares records strong growth in Irish grocery market. The figures for the 12 weeks to the end of February, year-on-year grocery sales in Ireland grew by 3.6%, making this the third successive period where growth has been above 3% for the grocery market. Dunnes Stores is just behind Tesco, with a 24.1% slice of the Irish grocery market. The privately-owned retailer has been performing very strongly in recent months and recorded sales growth of 7% for this 12-week period, well ahead of the market.