Just Desserts Announces Plans to Expand Sales Team

Just Desserts announced the appointment of David Purvis as the new Business Development Manager. In this role, Mr. Purvis will be responsible for overseeing the management and growth of Just Desserts’ key strategic accounts.

“David Purvis joins Just Desserts with deep knowledge and experience in the bakery category, and brings great energy and passion to his role.  We look forward to having him join our team, and to help augment and support our next stage of growth,” said Michael J. Mendes, CEO, Just Desserts. “Having extensive experience in bakery with a manufacturer as well as a major retailer, Dave will be a key resource for  our team”

Most recently Mr. Purvis led significant growth in his role as Regional Account Manager for a large bakery manufacturer of laminated dough and bread products.  Mr. Purvis’ career also comprises 19 years with Safeway Inc.  Purvis’ first 9 years were in management roles at the store level, and his latter 10 years were at the Corporate level where he held several management roles in their Supply Chain department.  Mr. Purvis also led packaging innovation and working capital reduction during his time as Product Development and Tolling Manager for Safeway Inc’s instore bakery department.

“I am pleased to have Dave join our team.  Dave’s career has been unique and well rounded having worked for a manufacturer as well as a retailer, with extensive experience in merchandising and all aspects of the supply chain.  Dave understands the bakery from a variety of perspectives including the consumer, manufacturer, buyer, and importantly, the bakery manager at store level,“ noted Stacy A. Chan, who was recently promoted to Director of Sales for Just Desserts.  Just Desserts is planning significant capital investments to their Fairfield California production facility in 2017, that will expand the product line and meaningfully improve labor efficiency and productivity.