Dutch supermarket chain Jumbo announced an increase in its organically revenue by 4 percent in the first eight weeks of 2016. In total, the Jumbo turnover rose in the first eight weeks by 20 percent. The company credits this to the successful Year Specials campaign. Jumbo CFO Ton van Veen of Jumbo said: “We have not changed so much in our approach, so that the credit of the current growth might be because of the successful New year offers’. The first weeks of the year are traditionally a weak period for Jumbo, because of the sales competition.
With organic growth of 4 percent Jumbo is growing significantly faster than the market, which increased by only 1 percent in size according to figures from research firm IRI in the first two months of this year. Especially in weak opening week last year compared to the same period debit that modest growth. In 2015, attacked the New Year sales in one week.
This thank the chain still on the conversion of C1000 supermarkets to Jumbo. CFO Ton van Veen made his comments at the opening of the 200th Jumbo collection point. Jumbo is the beginning of the new year started the year Offers. It provides the chain, in addition to the lowest price guarantee, products at low prices that are often used by families, such as detergents, cheese, coffee, cola and toilet paper. The prices are valid all year. It is, Jumbo the first time that a Dutch supermarket chain is working with offers that customers can benefit for a year.