Joe & Seph’s gourmet popcorn contributes to pub chain success
And selected as one of the winning 100 companies in the Smarta 100 2012 Awards
Yummy Pubs claims that the addition of the original popcorn range to the chain’s menu is making a significant contribution to their increasing customer numbers.
Joe & Seph’s offers a wide variety of highly original sweet and savoury popcorn flavours made with natural ingredients, but it is the unique ways that Yummy Pubs are serving the popcorn that has cemented the brand’s popularity and seen it quickly become a favourite with their customers.
Tim Foster, Yummy Pub Co’s Director sells seven different flavours of Joe & Sephs across his four unique establishments. Tim’s approach is to maximize the potential of the product and position it in new and exciting ways including making the popcorn available in biscotti dispensers in flavours such as caramel macchiato & whisky, ginger caramel, salted caramel, toffee apple & cinnamon. And Yummy pubs have even used Joe & Seph’s goats cheese and black pepper flavour as part of a Tapas Menu extending Joe & Seph’s popularity and generated interest from a new customer base.
Tim explains: “Pub business is now about retail. If you get the retail right the customers will follow. When I stumbled upon Joe and Seph’s popcorn I knew instinctively it would be a talking point at my sites and the range has proven to be very popular. I never imagined popcorn could drive footfall , but the product is fantastic and customers do seem to want to hunt it out!”
Recognition by Smarta 100, an annual celebration of the most original and exciting small businesses in the UK, gives Joe & Seph’s a further boost. The awards select 100 of “..the beacons of enterprising Britain, the small firms that thrive despite the gloomy economy” Consumers are invited to vote for their favourite online and the Business of the Year winner will be announced on 8 November with a prize of £10,000. Judges of Smarta 100 include Theo Paphitis (Ryman and Dragons’ Den) and Business director Ben Dowd, O2 who also sponsor the awards.
Joe & Seph’s has done exceptionally well despite the economic downturn and expects its turnover to double in the next year. The company has achieved eight Gold Star Great Taste Awards and is now stocked internationally.