JimJams Chocolate Spreads, the healthier chocolate spread company, is celebrating another massive boon with listings in 363 Sainsbury’s stores across the UK from 4 June.
The success follows an amazing year for the brand, which since its launch in 2014 has gained listings in 530 Tesco’s, 360 Morrisons, 200 Holland & Barrett stores, Ocado, Wholefoods Market, all northwest Booths stores and Dobbies Garden Centre.
JimJams provides a full range of healthier spreads and jams including the delicious and Two Star Great Taste award-winning ‘No Added Sugar’ chocolate spreads, which are diabetic friendly, gluten-free and versatile enough to make healthier hot chocolate, milkshakes and desserts. This latest win comes after the brand announced it had reformulated its preserves to offer consumers a full range of great-tasting, 100% Fruit, No Added Sugar conserves. The range contains half the final sugars (naturally occurring) of regular jam.
Kevin Bath, founder of JimJams, said: “We started the JimJams brand with our own children in mind and wanted to offer families lower sugar alternatives, which still taste delicious.
“We have known for a long time the impact sugar is having on the health of our children, with our greatest concerns being around childhood obesity and dental impact.
“We were shocked at the damaging levels of sugar in chocolate spreads and could not understand why no one had done something about it, particularly when chocolate spreads are heavily marketed towards children.
“So we did it ourselves and launched our chocolate spread, which is kinder to teeth, diabetic friendly and gluten free, bringing consumers an alternative to the leading brands of chocolate spreads – but with 83% less sugar,” he said.
“This year, we will continue to raise shoppers’ awareness of the brand with marketing and PR activity to keep consumers buying from the range. We’ve got a fantastic base of loyal customers, who are buying JimJams over and over again.”
Next for the brand is to conquer the convenience channel, and achieve distribution in speciality and fine food stores, said Kevin.
“We are also looking to gain listings in other major multiples, and will be making plans to enter the foodservice market, too,” he said.