The Japanese brewer Asahi has reached a preliminary agreement to take over the Peroni and Grolsch owned by SABMiller, which provides $ 3.5 billion, reported local newspaper Nikkei. According to market sources quoted by Japanese newspaper, Asahi has made a takeover bid for the two brands and in January, for about for 2.55 billion euros, or $2.9 billion.
“Through this proposed acquisition, Asahi aims to expand its growth platform in Europe and become a global player with a distinct position,” Asahi said in a news release. The deal would be the largest transaction for Asahi, which bought a 20 percent stake in the Chinese brewer Tsingtao in 2009, paying $667 million. Asahi, based in Toyko, began its operations in 1889 as the Osaka Beer Brewing Company. Its brands include the Japanese beers Asahi Super Dry and Premium Beer Jukusen, as well as the Japanese whiskeys Pure Malt Taketsuru, Single Malt Yoichi and Nikka.
Asahi is the largest Japanese manufacturer of beer, with a market share of 38%, but Gruup plans to grow abroad, where the beer market declined in the last 20 years, due to lower population and consumption growth wine. SABMiller announced last year that it wants to sell both beer brands with the intention of obtaining the agreement of European competition authorities for its takeover of Anheuser-Busch InBev the group for more than 100 billion dollars. The two groups occupy the top two positions on global beer market, so that the transaction will create a giant in this industry.