helps shoppers to bite the credit crunch, the UK’s leading online South Asian grocery home delivery service, has recently launched, offering shoppers quality, variety and convenience all with one click. is also the only online grocery store that delivers food and ingredients from the four corners of India – Bengali, Goan, Gujarati, Kannada, Malayali, Marathi, Punjabi, Tamil and Telugu – making it a one-stop shop for every South Asian need, no matter how diverse.

With the fragile economy forcing shoppers to tighten their purse strings, is now offering shoppers an exclusive opportunity to win free groceries for an entire year. The ‘ Feed Your Family For A Year’ competition begins on February 2nd 2009 and follows on from the company’s founding values of Compassionate Capitalism.

“ was launched to provide people with a convenient way of shopping for an extensive range of South Asian groceries at reasonable prices,” says Madhuri Sayana, Managing Director “All the major supermarkets have a very limited range of highly priced Indian groceries and I felt there was a need for an Indian online superstore that could offer choice, convenience and value for money and so I started

“Our Compassionate Capitalism belief means that we try and make a real difference to our customers and wider community through a number of initiatives including the launch of the ‘ Feed Your Family For A Year’ competition which will save one lucky family thousands of pounds in these financially trying times.”

With over 1200 grocery items to choose from, iTadka is one of the most wide-ranging online grocery stores in the UK.