More Irish people are turning to grocery shopping online and most of them are doing it by their phone. According to SuperValu, their website traffic has grown by 50% since the beginning of 2016. A spokesperson told that Supervalu online shopping has seen overall traffic to its website increased by 50% in 2016 over the previous year. This shows a massive shift in customer behaviour towards buying food online. He added that the most notable factor in this growth is the use of mobile phones.
Mobile use has increased by 114% this year for the retailer, thereby causing a 200% rise in the total growth. The retailer has taken immediate steps to adapt with increase in demand. SuperValu had decided to launch a mobile-responsive online shopping website in August to tackle the increasing customer demand. Since the launch of this new system, six weeks ago, mobile usage has accelerated, and the online division registered its growth by 175% compared to the same period last year. Tesco, which started its online division in 1998 had also seen a vast difference. However, Lidl and Aldi had no plans for such a service, while Aldi told that it monitors the changes in the sector.