IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth
Berlin, Germany – Wednesday 21st June 2017
WHO: José Carlos González-Hurtado, President of IRI International and
Nathan Ansell, Global Director of Insights, Analytics, Loyalty and CRM for Marks & Spencer (M&S).
WHAT: IRI and M&S will be co-presenting a special session at this year’s Consumer Goods Forum Global Summit, a gathering of more than 1,000 CEOS and top executives from the world’s leading FMCG retailers and manufacturers. Their presentation “Sharing a 360 degree view of the customer: how to share big data for smart growth” will address why retailers and manufacturers need to collaborate in their management of big data to find sustainable growth.
During this session, M&S will explain how they engage with their customers and how they leverage the Sparks card customer membership programme to understand customer needs and enhance their retail experience. M&S and IRI will address how suppliers and retailers can tap into big data to get the knowledge they need to optimise the customer experience including decisions relating to range, price, promotion and new product innovation.
WHY IS IT IMPORTANT:
We are witnessing strong competition between retailers that has contributed to an unsustainable erosion of margins for both retailers and manufacturers. At the same time there is a revolution in consumer purchase behaviour that continues to radically alter the way customers shop. Retailers own the direct relationship with the customer and have lots of data on their behaviour. Manufacturers provide the products they buy and are knowledgeable on customer attitudes to their brands. Both parties have data and analytical capabilities but a single view of what really matters to the customer is required to be truly successful in 21st century retailing.
WHEN: Wednesday 21st June 2016 at 10:00 a.m. and 12:00 p.m.
WHERE: Consumer Goods Forum Global Summit in Berlin, Germany – Intercontinental Hotel Berlin
Budapester Str. 2