Intermarché is accelerating its expansion in the Portuguese market through store openings and a price reduction strategy, aiming to increase its market share, currently set at 9.2%.
Laurent Boutbien, president of The Musketeers Group, confirmed that the strategy is based on the permanent reduction of prices on more than a hundred staples.
With an “ambitious” investment plan, Intermarché plans to allocate € 200 million for the opening of 105 stores and the creation of 3,150 jobs by 2023. Last year, investment was around € 30 million at the opening of nine. points of sale and this year should rise to 60 million euros, materialized in 15 stores.
In terms of logistics, in order to keep up with the growth of the network, Intermarché will direct 11 million euros for the expansion and modernization of the Alcanena base and 3.5 million euros for the expansion of the Cantanhede. “Logistic investment will be a constant over the next few years,” Laurent Boutbien told Expresso.
At the same time, the strategy of the Os Mosqueteiros Group’s food brand also includes the modernization of its points of sale, with the expectation of a hundred subscriptions to the new 2021 concept. self-service butcher, dedicated space for organic products and take-away and delivery services.
The new urban-profile Intermarché Express format will feature four more units by 2023, which will join the existing two units.