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Intermarché cuts prices to gain market share

Intermarché has plans to cut prices “for more than a hundred staples,” Laurent Boutbien, president of the Musketeers group, said in an interview.

The food brand thus assumes a new strategy to “increase market share” in Portugal from the current 9.2% share.

The French group, which also owns the chains Roady (for the automotive segment) and Bricomarché (DIY), plans to invest in Portugal a total of 200 million euros to open 105 stores, of various brands, by 2023. This will allow create 3150 new jobs.

According to the same source, by the end of the year they will open 15 new stores of the Os Musketeers group, absorbing an investment of 60 million euros.

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