Bol.com has introduced innovations in product returns that will offer customers more services and greater convenience in online shopping. In partnership with Dutch mail delivery company PostNL, bol.com is allowing customers in the Netherlands to return products using a digital barcode rather than having to print a mailing label. The brand is also piloting a “return retrieval” service in the Amsterdam area.
With the new print-free return option, bol.com customers receive a digital barcode. When they take their return package to a PostNL location, a PostNL worker scans the barcode on the customer’s smartphone and prints the label.
Customers additionally can arrange to have PostNL retrieve returns at their home via bol.com during a desired time slot as part of testing the new “return retrieval” service. If the pilot runs smoothly, the service may be rolled out to the rest of the Netherlands and the Flanders region in Belgium.
Through these new services, bol.com expects to lower the threshold for people to shop online and help further speed up growth in eCommerce. Bol.com also continues to work hard to reduce unnecessary returns by improving product information online and enhancing guidance to customers. The brand, which offers nearly 16 million items across more than 20 categories, already has a return rate that is significantly lower than the average for webshops.